Jérôme Legrand — DXP Web Developer

20 years in B2B/B2C retail and e-commerce, then a shift to tech in 2023. A backend developer in PHP, Symfony, Magento 2 and Sylius 2, I build web solutions — mostly e-commerce — boosted by agentic AI.

My journey

2026 Tech

Magento → Sylius 2 replatforming, driven by agentic AI

Sylius 2 Developer · SQLI

Full-stack development; replatforming of the Bayard group websites; pilot project using Claude Code / vibe coding.

Pilot project for adopting agentic AI on a Sylius 2 replatforming

E-commerceBackendFrontendAIAgentic
PHP Symfony Sylius Claude Code Twig Agentic AI
2025 Tech

Reusable Magento 2 modules

Magento 2 Developer · SQLI

Development of reusable in-house modules — Product Attachments and Store Locator.

E-commerceBackend
PHP Bootstrap Knockout Magento 2 GraphQL
2023 Tech

UX/UI redesign and maintenance on Adobe Commerce B2B

Magento 2 Developer · SQLI

For Seaport ODLM — responsive back+front redesign (pre-filters, express cart), 2.4.5→2.4.6 version upgrade, import/export flows, GA4 tracking, cache and indexing.

Major Magento 2.4 version upgrade and B2B shopping experience redesign

E-commerceB2BRetailBackendFrontend
PHP JavaScript Sass Magento 2 Google Analytics CI/CD
2023 Tech

Getting started in e-commerce development

PHP Magento 2 Developer (internship) · SQLI

Upskilling internship on Adobe Commerce (Magento 2) for Marjane Mall; back-office modules (Release Notes, Admin Activity Log).

E-commerceBackend
PHP Magento 2 Docker Git Kanban
2022 Transition

From digital marketing to tech

Developer career switch · Wild Code School

Skills assessment, then an intensive Web & Mobile Developer course (700 h); first Symfony projects.

Web & mobile developer professional qualification

BackendFrontend
PHP JavaScript Symfony Git
2021 Business

Content and acquisition strategy

Acquisition & Loyalty Manager · Saline Royale Academy

Content strategy, SEO, UX workshops, CRM and emailing for the platform launch.

B2CMarketing
UX design SEO SEA Emailing
2017 Business

Marketing & sales management, €5M budget

Sales & Marketing Manager · OOGarden

Performance-based budget management (COS), SEA, retargeting, marketplaces, e-merchandising and print.

€5M marketing budget managed on traffic, revenue and profitability

E-commerceB2CRetailMarketingSales
Marketing SEO SEA Sales enablement Google Analytics
2013 Business

Driving digital sales (Téréva, Mabéo)

E-Marketer · Martin Belaysoud Expansion

Emailing, marketing automation and customer loyalty on Téréva Direct (construction) and Mabéo Direct (industry).

E-commerceB2BMarketingIndustryConstruction
Automation Emailing Customer loyalty
2009 Business

E-commerce business analysis and field support

Digital Sales Promoter · Descours & Cabaud

E-commerce business ownership, support for field teams, web marketing and emailing.

E-commerceB2BSalesIndustryConstruction
E-commerce Marketing Emailing Business analysis
2005 Business

First steps in industrial B2B e-commerce

E-commerce Content Manager · Descours & Cabaud

Catalog content management (PIM) and e-procurement for an industrial B2B distributor.

E-commerceB2BIndustryConstruction
E-commerce

Projects

Seaport ODLM e-commerce redesign

Magento 2 Developer · 2023

Responsive UX/UI redesign and maintenance of a B2B Adobe Commerce store (frames and spare parts for opticians): new pre-filters, express cart view, Magento 2.4 upgrade, GA4 tracking.

E-commerceB2BRetailBackendFrontend
PHP JavaScript Sass Magento 2 Google Analytics CI/CD

Certifications & degrees